A dated look
A dusty, behind-the-times site makes a rock-solid local business seem smaller and shakier than it really is.
Web design from the East Tennessee hills
Websites built close to home.
Fast, good-looking websites for the shops, trades, and family businesses that keep East Tennessee running — built to earn a customer’s trust before they ever pick up the phone.
Free, no strings attached — I’ll get back to you within two business days.
Before
After
Highland Builders
- Knoxville & the Smokies
- Mobile-first, always
- Loads in a blink
- Care plans, no surprises
Sound familiar?
Good business. Website that doesn’t do it justice.
Your work’s solid — the website just isn’t keeping up. A site doesn’t need to be complicated. It needs to load fast, look right on a phone, answer the questions people actually ask, and make the next step plain as day.
Rough on a phone
Most folks find you on their phone first. If they have to pinch and squint to read it, they’re already gone.
Slow to load
Heavy pages test people’s patience — especially when they just want your hours, your prices, or a quick quote.
No clear next step
If folks can’t tell how to call, book, or get a quote in a couple seconds, they won’t go hunting for it.
What I build
Everything your business needs online — nothing it doesn’t.
Clean, focused websites built around what your customers actually need to know before they call, book, drop by, or ask for a quote. No bloat, no filler.
Homepage that hooks
A clear, confident first page that says who you help, what you do, and why folks should reach out.
Mobile-first, always
Built for the phone in your customer’s hand first — quick to scan, easy to tap, sharp at any size.
Service & area pages
Focused pages for your core offers, the towns you serve, and the questions people ask before they call.
Contact that connects
Simple, accessible ways to get in touch — forms, click-to-call, and email that land straight in your inbox.
Found on Google
Clean, fast pages with the local-business basics search engines look for, so neighbors can actually find you.
Looked after
Hosting, security, backups, monitoring, and small changes handled on a simple monthly care plan.
Free homepage review
Not sure your site’s pulling its weight?
Send me your website and I’ll take a real look — then send back a short, honest review of your homepage with the biggest things you could fix to win more customers. Plain English, no charge, no obligation.
What you’ll get
- An honest look at your homepage
- The top 3 things costing you customers
- Quick wins you can do yourself
- A peek at what a redesign could look like
- No charge, no sales runaround
Get my free homepage review
Back to you within two business days.
yoursite.com
Founding partners wanted: I’m taking on a few East Tennessee businesses for a full redesign at no cost, in exchange for permission to feature the work. After launch you only pay for simple monthly care — ask me if that sounds like you.
How it works
From outdated to one you’re proud of.
Four steps, no jargon, no runaround. It starts with that free homepage review — and there’s zero pressure to go further.
1
Send me your site
Share your current site (or tell me you don’t have one yet) and the kind of customers you want more of.
2
Get your free review
I’ll send back an honest, plain-English look at your homepage and the biggest chances to win more business.
3
Build & launch
We rebuild it clean, fast, and easy to use — then put it live without the tech headaches.
4
Keep it cared for
Hosting, updates, monitoring, and small changes stay simple on a no-surprises monthly care plan.
Plain-English pricing
Fair plans that keep your site working for you.
Honest pricing for the build, then the hosting and upkeep. No bloated retainers, no mystery tech fees, no getting nickel-and-dimed.
Initial project
Custom Build
Starting at $1,500+
A custom-designed, hand-built website that looks like you and works hard — a fresh start for a brand-new business, or a full redesign for one that’s outgrown its old site. From first sketch to launch day.
Ask about a build- Custom design & development
- New build or full redesign
- Your domain name, included
- Up to 10 core pages
- Mobile-friendly on every screen
- Google-ready SEO basics
- Built to load fast and stay secure
- Launch support & a real handoff
Once you’re live
Care plans to keep it humming.
Starter Care
Starting at $49 /month
Keep your site online, secure, and backed up — hands-off.
- Managed hosting
- Your domain name, included
- SSL & everyday security
- Uptime monitoring
- Automatic backups
- A plain-English monthly report
Growth Care
Starting at $99 /month
Everything in Starter, plus a hand on the wheel as you grow.
- Everything in Starter
- Content updates, up to 2/month
- Speed & performance tuning
- Priority support
- Quarterly site review
Beyond the basics Online stores, web apps, AI, and more
Need more than a website? Here’s the bigger toolbox — some I build in-house, a few I bring in trusted local partners for. Tell me what you’re after and I’ll point you the right way, honestly.
- Online store & payments Storefront, secure checkout, subscriptions, and booking or ticketing.
- Custom web apps Dashboards, member portals, and tools — like the dfsOS platform.
- AI integrations Smart search, summaries, and automations wired into your site.
- AI chat assistant A friendly on-site bot that answers questions and captures leads around the clock.
- Dedicated hosting A dedicated server or beefier setup when you outgrow shared hosting.
- Domain email ([email protected]) A professional inbox at your own domain — set up, secured, and ready on your phone and laptop.
- SEO & local visibility Getting found on Google around Knoxville, Maryville, and Sevierville.
- Graphic design Logos and brand marks, designed in-house.
- Photography On-location photos of your space and team, through trusted local partners.
- Copywriting Words that sound like you — and move people to call.
Not sure where to start? Start with a free homepage review — and ask about founding-partner spots, which may qualify for a no-cost redesign.
Recent work
Real sites, built for real local businesses.
A few projects I’m proud of — from a Knoxville sports-tech startup to the shop right down the road.
Web app & landing page
dfsOS
A daily-fantasy sports intelligence platform for a Knoxville startup — I designed the landing page and the full web app, dashboards and all.
Visit the site
Local business site
Appalachian Artscape
A bold, mountain-rooted storefront for a Knoxville wall-printing studio, built to turn visitors into booked consultations.
Visit the site
Interactive portfolio
joshuafsmith.com
My own résumé, reimagined as a Netflix-style web app — pick a visitor profile and explore the work.
Visit the siteWhy Hollerhouse
Local, honest, and easy to get ahold of.
Hey, I’m Josh — and Hollerhouse is just me. No account managers, no runaround. I build websites the way I’d want one built for my own shop: fast, clear, and made to last. When you reach out, you get me, and I stick around long after launch.
— Josh, Hollerhouse Web Co.
Right here at home
A local point of view for businesses serving real neighborhoods, real towns, and repeat customers.
Fast and built to last
Lean, sturdy sites with security, backups, and monitoring included — fewer moving parts to break.
No tech-speak
Straight recommendations and plain-language decisions, so you always know what you’re paying for.
You talk straight to me
No account managers, no phone tree. Email Hollerhouse and you get the person who built your site.
Fair questions
Asked a lot, answered straight.
If yours isn’t here, just ask — you’ll get a straight answer either way.
Ask me anythingWhat does a website cost?
Custom builds start at $1,500 — a one-time price we agree on before any work starts, with no surprise line items. After launch, care plans run $49 or $99 a month for hosting, security, and upkeep. If your project needs more, you’ll know exactly why before you commit to anything.
What’s the catch with the free homepage review?
There isn’t one. You send me your site, I send back a short, plain-English review of your homepage with the biggest things costing you customers — whether or not you ever hire me. It’s the easiest way for me to show you how I work, and for you to size me up with zero risk.
What if I don’t have a website yet?
Even better — we start clean. Tell me about your business and the customers you want more of, and I’ll sketch out what a first site should say and do. No old baggage to work around.
How long does a build take?
Most small-business sites take a few weeks from kickoff to launch, not months. You’ll get an honest timeline before we start, and I’ll keep you posted in plain English the whole way — no going dark for a month.
Do I own my website and domain?
Yes — your domain, your content, your site. If you ever move on, everything goes with you, and I’ll help with the handoff. No hostage-taking, ever.
Will people find my site on Google?
Every build ships with the local-search basics done right: fast pages, mobile-friendly layouts, proper titles and descriptions, and the structured details Google looks for from a local business. If you want to push harder on rankings around Knoxville, Maryville, or Sevierville, that’s an add-on we can talk through honestly.
Give us a holler
Want an honest look at your current site?
Send me your website and I’ll take a real look at your homepage — then send back a short, plain-English review with the biggest things you could fix. Free, and I’ll get back to you within two business days.
Rather email? [email protected]
Got it — thank you!
Your note just landed in my inbox. I’ll take a real look and get back to you within two business days — usually sooner. Talk soon.
— Josh, Hollerhouse Web Co.